FAQ Category: Leads Quality

✔️ We strongly recommend starting with 5 leads.

✔️ 5 leads provide a realistic sample size.
Overseas education enquiries come from a mix of:

• Students

• Parents

• Guardians

• Working professionals planning for higher studies

Each profile behaves differently.
A batch of 5 gives you insight into:

• Reachability across different profiles

• Seriousness of intent

• Accuracy of details

• Intake readiness

• Clarity about destination & budget
  This is the only way to evaluate the overall quality.

💡 Five enquiries balance out parent-driven and student-driven submissions.

❌ Not recommended.
A single lead is not enough to understand the actual quality because lead performance varies by individual behaviour.

One person may answer immediately, another may be busy or not reachable at the moment — this doesn’t reflect the campaign’s overall targeting, filtering, or intent quality.
Many buyers make the mistake of judging an entire system from one lead, which leads to incorrect assumptions and missed opportunities.

💡 One sample = random outcome. A group of samples = reliable insight.